Saturday, December 5, 2009

The Miracle Of Multiplicity

Have you ever felt pressed by an impending deadline? Felt harried from overwork? Felt compelled to put in extra hours for which you weren't compensated? We're going to go way off topic of my usual subject matter today. I'm writing this column for a friend, in an effort to see if it could help him market his software product. In a sense, what we'll be discussing is time management, how to most efficiently benefit from labor-saving techniques, and the benefits afforded those who implement their use.

I think we've all experienced those feelings I alluded to in my opening. The worksite is becoming more stressful by the day. Americans - who labor free of mandates dictating a set number of hours - find they are routinely working fifty and sixty hour workweeks. Seventy is becoming the new forty. Including the commute, our workweeks are consuming an ever-increasing percentage of our waking hours. This has to be detrimental to our well-being, to say nothing of our relationships.

At least we could save money on our health club memberships. Why go to the effort of packing your gym bag, driving to the nearby Gold's Gym, or Bally's Family Fitness Center to lift weights, pedal bicycles, or perform pilates? Why torture yourself on the elliptical machine for half an hour to burn less calories than munching on one Butterfinger in a moment of starved self-flagellation could add? "A moment on the lips, a lifetime on the hips." We don't need a treadmill, we merely need to report for work.

America is one gigantic rat race, and we're the vermin. Haven't you ever felt like a caged hamster, forced to run a never-ending chase within a spinning wheel? Like Sisyphus performing an interminable task, we push ourselves ever harder and harder. And why? Because we continue to work harder, we haven't as yet learned how to work smarter. I don't know about you, Mythological Greek Figure, but I've had it. I want to get off the treadmill. Teach me how to work smarter.

In the 1996 movie Multiplicity, Michael Keaton stars in the role of Doug Kinney, a much-too-busy-for-his-own-good construction contractor. His relationships are strained. Burdened by overwork to the point of near collapse, he accepts the offer of a geneticist savant to clone him. At first the strategy of the scheme appeals to him, as he is able to accomplish several things simultaneously. But soon, the ability to be in several places at one time wears thin.

Unbeknownst to Doug, one of his clones climbs into the marital bed and proceeds to conduct connubial chores. This is not what Doug had in mind, in fact it makes him feel as if he's the one being screwed. I don't want to ruin the movie for you by revealing the entire plot, perhaps you'll rent this enjoyable comedy someday. So let's move on. The point of introducing cloning is two-fold. Have you ever needed to delegate responsibility? But felt like "I have to do it myself, that's the only way I can be sure it's done right?"

A wise manager knows he needs to breed confidence in subordinates, and accordingly will delegate tasks they can handle. But it's not always easy to let go the reigns of power. Additionally, you may well have been capable of doing the job more rapidly with a better end result. Perhaps you're in marketing. You can't do it all by yourself. I don't care if you're the most gifted salesman in the world - you could sell kittens to Michael Vick - the problem is your time. Or lack of it. You can only move as much product as your time and exposure to clients permits.

Enter the miracle of multiplicity. Or should I say multilevel marketing? Wikipedia defines MLM as a structure designed to create a marketing and sales force by compensating promoters of company products not only for sales they personally generate, but also for the sales of other promoters they introduce to the company, creating a downline of distributors and a hierarchy of multiple levels of compensation in the form of a pyramid. But you already know the benefits of MLM or you wouldn't be using it.

So how can my company - GreyStar Solutions - help yours? Since you've started up your enterprise, have you noticed a burgeoning amount of paperwork drudgery associated with tracking all your downline sales? Is your bookkeeper starting to look stressed? Does your accountant have tiny beads of perspiration dotting his brow and a half-crazed look of desperation in his eyes? Does your CPA resemble a giant rodent? Will Hollywood soon be soliciting John Travolta to play him in the next by-the-light-of-the-full-moon scare flick "The Return of The Hamsterman?"

If so, our software can help eliminate those problems. With today's technology, if you're not tracking your business in "real time," then you're already behind. Greystar gives you sales data, commissions, genealogies, uplines, downlines, reports, and dashboards all in real time! Our software is widely used by MLM companies in marketing their product lines without the headaches and hair-raising horrors. We also specialize in Search Engine Optimization, Ecommerce, Affiliate Tracking, and FDA Compliance.

We've helped others in your position to achieve greater success. "I would like to offer my highest recommendation for the services provided by Greystar Solutions and Barry Trottier," states Jim Coover, President and CEO of Isagenix International. "We could not have achieved the success we enjoyed were it not for the responsiveness and integrity of Barry and his team." He adds, "You will be well served."

Another testimonial: "I must say I am very happy with your company. You have delivered on everything asked quickly and cheerfully. The support staff that assisted me in building my infrastructure raves about you and they tell me that they are already recommending you to their new clients! Thanks for going above and beyond the call of duty and I look forward to a long relationship," says Ron Touchard, President and CEO, eWorldMedia, Inc.

I could offer more references, but I don't need to. You need to experience for yourself how easy we can make life. The rest is up to you. So take a deep breath and relax. Stop working so hard, and start working smarter instead. We're here to show you how. Call now. Our number is 404-431-1785. Friendly operators will be waiting to assist you during Eastern Standard business hours eight a.m. to five p.m. Or visit us here at our website:

Yours towards enhanced future profits; God Bless!

Barry Trottier

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